An Example of Marketing to the Base of the Pyramid (BOP, Version 2) by Annemarie … Read more about Affordable Irrigation Technology for Smallholders in Northern Ghana By Annemarie Lagger
Achieving total sanitation in West Bengal
Local Government: The Gram Panchayat has an important role. This Chairman is very proud that his … Read more about Achieving total sanitation in West Bengal
Cleaning up the Asian Brick Industry By Urs Heierli
Brick By Brick - The Herculean Task of Transforming a Huge Rural Industry in Asia by Urs Heierli … Read more about Cleaning up the Asian Brick Industry By Urs Heierli
Asian bricks and climate change
Asian bricks and CO2 emissions To produce these 1,000 billion bricks, the Asian brick industry … Read more about Asian bricks and climate change
Asian Building Volume: 100’000 Empire State Buildings
The Asian brick industry is a huge economic sector Brick production is a very large and very … Read more about Asian Building Volume: 100’000 Empire State Buildings
Bangladesh a success story
Bangladesh today: a champion in poverty alleviation While Bangladesh was considered once as a … Read more about Bangladesh a success story
Bottom of the pyramid marketing
Market approaches to development and poverty Markets do not necessarily and automatically solve the … Read more about Bottom of the pyramid marketing
Brick industry and social improvements
How to achieve social improvements Although the main motivation for initiating an intervention in … Read more about Brick industry and social improvements
Solar lighting for the Base of the Pyramid By Dina Meli
Solar Off-Grid Lightning and Charging Solutions for the Base of the Pyramid by Dina … Read more about Solar lighting for the Base of the Pyramid By Dina Meli
Ceramic Filter Nicaragua – too poor to buy a new tap, a sad story
And the economic distress of many families is a serious setback. This lady can not buy a new tap … Read more about Ceramic Filter Nicaragua – too poor to buy a new tap, a sad story
Ceramic Water Filter Nicaragua – a positive family
The daughter of this family is too shy in front of the camera, but her mother is convinced that the … Read more about Ceramic Water Filter Nicaragua – a positive family
Ceramic Water Filter Nicaragua – profile of a non-user
Some people are not aware that their water is unsafe. This man is convinced that the water from the … Read more about Ceramic Water Filter Nicaragua – profile of a non-user
Characterizing Poor Smallholder Farmers in Nicaragua By Nathalie Hallensleben
A study on the factors influencing the success or failure of micro-Irrigation users by Nathalie … Read more about Characterizing Poor Smallholder Farmers in Nicaragua By Nathalie Hallensleben
Marketing low cost drip irrigation systems in Central America By Nadja Schaefli
A Research Project to Define a Maketing Plan for the Introduction of Low Cost Drip Irrigation … Read more about Marketing low cost drip irrigation systems in Central America By Nadja Schaefli
Community perceptions of water-purification methods in Nepal By Emmanuelle Ravat
by Emmanuelle Ravat-Francoise Abstract Environmental Camps for Conservation Awareness … Read more about Community perceptions of water-purification methods in Nepal By Emmanuelle Ravat
Dreams and cash: marketing a latrine
An important reason to buy a latrine is prestige. The fact is that most Bangladeshis working abroad … Read more about Dreams and cash: marketing a latrine
Easterly: planners versus searchers
Easterly 's pain with the planners William Easterly is not at all an enemy of development … Read more about Easterly: planners versus searchers
Micro-Irrigation: Ending Poverty with Water Control and Market Access By Urs Heierli and Elisabeth Katz
Linking Small Farmers to the Value Chains and Markets of the Future By Urs Heierli and Elisabeth … Read more about Micro-Irrigation: Ending Poverty with Water Control and Market Access By Urs Heierli and Elisabeth Katz
Ending Poverty with Water Control and Market Access — Foreword by Paul Polak
We have spent billions of dollars on poverty alleviation projects over the past twenty years without … Read more about Ending Poverty with Water Control and Market Access — Foreword by Paul Polak
Ending Poverty with Water Control and Market Access – Executive Summary
Claiming that poverty can be ended with water control and market access is a bold statement and can … Read more about Ending Poverty with Water Control and Market Access – Executive Summary
Energy saving potential like in airline industry
Saving potential as if airline industry switches to Boeing 787 Dreamliner Producing and … Read more about Energy saving potential like in airline industry
Enfocando en la creación de mercados Por Urs Heierli
Como una ruta para el crecimiento de base amplia Un estudio realizado por Urs Heierli con el apoyo … Read more about Enfocando en la creación de mercados Por Urs Heierli
Enfocando en la creación de mercados – Los seis ejemplos del estudio
Como una ruta de crecimiento de base amplia LOS SEIS EJEMPLOS DEL ESTUDIO: Los siguientes seis … Read more about Enfocando en la creación de mercados – Los seis ejemplos del estudio
Executive Summary Market approaches that work for development
How the private sector can contribute to poverty reduction Download the study When … Read more about Executive Summary Market approaches that work for development
Globalisation with a human face: the organic cotton value chain by Urs Heierli
Where farmer and fashion designer meet – Globalisation with a human face in an organic cotton value … Read more about Globalisation with a human face: the organic cotton value chain by Urs Heierli
Going to Scale with Safe Water – Hydrologic Social Enterprise Cambodia By Soraya Kohler
Analyzing the Business Model of Hydrologic Social Enterprise in Cambodia by Soraya … Read more about Going to Scale with Safe Water – Hydrologic Social Enterprise Cambodia By Soraya Kohler
Good business for masons
For many masons in rural Vietnam, latrine production and installation has become an important … Read more about Good business for masons
Historia del filtro cerámico: entrevista con Ron Riviera (español)
Ron Rivera fue el motor dinámico detrás del filtro cerámico. El cuenta la historia de este filtro y … Read more about Historia del filtro cerámico: entrevista con Ron Riviera (español)
History of the ceramic filter: Interview with the late Ron Riviera in english
Ron Rivera, the energetic driving force behind the ceramic water purifier tells the history of the … Read more about History of the ceramic filter: Interview with the late Ron Riviera in english
How can small farmers play in the high-value league?
1.1. Moving out of low productivity agriculture Traditional smallholder farming does no longer … Read more about How can small farmers play in the high-value league?
How to disseminate malaria bednets effectively?
The right dissemination strategy for malaria bednets In searching for an effective dissemination … Read more about How to disseminate malaria bednets effectively?
Marketing Safe Water to the Base of the Pyramid in Rural India By Amanda Ammann
A Case Study on Social Marketing, Awarness Cretion for Safe Water and Behabiour Change in India By … Read more about Marketing Safe Water to the Base of the Pyramid in Rural India By Amanda Ammann
Carbon Finance for Safe Water Systems in Cambodia By Deborah Buschor
A case study on the role of carbon finance and social marketing in the case of Hydrologic, … Read more about Carbon Finance for Safe Water Systems in Cambodia By Deborah Buschor
Sanitation: Hygiene awareness with children
Children: The best carriers of hygiene messages are children. They can benefit themselves from … Read more about Sanitation: Hygiene awareness with children
In Memoriam: Ron Rivera
Just at the time of printing this publication, we learned the shocking news that Ron Rivera died in … Read more about In Memoriam: Ron Rivera
India: Marketing Solar Lights to the Base of the Pyramid By Thomas Tenchio
A Case Study on India: The Challenge of Rural Distribution and Affordability by Thomas … Read more about India: Marketing Solar Lights to the Base of the Pyramid By Thomas Tenchio
Solar pumping innovation and human-centered design By Karin Imoberdorf
The Example of a Micro Solar Pump in Bangladesh by Karin Imoberdorf Abstract This master study is … Read more about Solar pumping innovation and human-centered design By Karin Imoberdorf
Total sanitation: Involving the community in Bangladesh
Community: The involvement of local government and village committees is crucial to achieving a … Read more about Total sanitation: Involving the community in Bangladesh
Involving the diaspora for development By Andrea Courtin
Present and potential contribution for cooperation with SDC in the case of Tunisia by Andrea … Read more about Involving the diaspora for development By Andrea Courtin
Involving women in the sanitation comittee
Women are the group that benefits most from latrines. They are also the driving force for Total … Read more about Involving women in the sanitation comittee
Irrigation and Broccoli in Ecuador
How small farmers can produce for export A commercialisation project in Ecuador 35 has organised … Read more about Irrigation and Broccoli in Ecuador
Jeffrey Sachs controversy: give them free or selling them?
Balancing catch-up and keep-up Over the years, a consensus has been built up in Tanzania that ITN … Read more about Jeffrey Sachs controversy: give them free or selling them?
Making a business with latrines
A very crucial aspect of success in Bangladesh is the low-entry cost. The cheapest latrine can be … Read more about Making a business with latrines
Making ceramic filters in Nicaragua
This clip shows the production process of a Ceramic Filter from A to Z in a small factory in … Read more about Making ceramic filters in Nicaragua
Micro-irrigation and financial needs of smallholders in Nicaragua By Isabelle Stauffer
A Field Study to Assess the Needs of BOP Farmers in terms of Microfinancing by Isabelle … Read more about Micro-irrigation and financial needs of smallholders in Nicaragua By Isabelle Stauffer
Malaria and insecticide treated bednets
Malaria bednets are effective The burden of malaria is one that weighs heavily on Africa’s … Read more about Malaria and insecticide treated bednets
Market approaches that work for development By Urs Heierli
How the private sector can contribute to poverty reduction This new study is drawing the lessons … Read more about Market approaches that work for development By Urs Heierli
Market Creation for Drip Irrigation in Kyrgyzstan By Markus Brauchli
A South-South Transfer from India to Kyrgyzstan by Markus Brauchli Abstract Presently worldwide … Read more about Market Creation for Drip Irrigation in Kyrgyzstan By Markus Brauchli
Marketing Drip Irrigation to the BOP in Burkina Faso By Alexander Krizan
The Case of iDE in Burkina Faso by Alexander Krizan Abstract Over a billion people have to … Read more about Marketing Drip Irrigation to the BOP in Burkina Faso By Alexander Krizan
Marketing d’une eau potable aux clients de la base de la pyramide
Pourquoi est-ce si difficile de fournir de l’eau potable aux pauvres tandis que c’est si profitable … Read more about Marketing d’une eau potable aux clients de la base de la pyramide
Marketing safe water systems by Urs Heierli
Why it is so hard to get safe water to the poor and so profitable to sell it to the rich by Urs … Read more about Marketing safe water systems by Urs Heierli
Marketing Safe Water to the Base of the Pyramid in Nepal By Lilian Lehmann
A Case Study on a Social Enterprise Approach in Nepal By Lilian Lehmann Abstract Access to safe … Read more about Marketing Safe Water to the Base of the Pyramid in Nepal By Lilian Lehmann
Marketing safe water – lessons for scaling up a social enterprise in Guinea By Alain Bühlmann
by Alain Bühlmann Abstract Market based approaches to safe water development are a promising tool … Read more about Marketing safe water – lessons for scaling up a social enterprise in Guinea By Alain Bühlmann
Marketing Sanitation to the BOP in Peru By Christian Vousvouras
A Case Study on Sanitation in Peru by Christian Vousvouras Abstract Can you imagine leaving your … Read more about Marketing Sanitation to the BOP in Peru By Christian Vousvouras
Measuring the Impact of Bicycles in Burkina Faso By Joe Peier
A case study on the role and impact of bicycles in rural Burkina Faso by Joe Peier Abstract This … Read more about Measuring the Impact of Bicycles in Burkina Faso By Joe Peier
Measuring the Impact of Bicycles in Tanzania By Nikolai Räber
A case study on the role and impact of bicycles in rural Tanzania by Nikolai Räber Abstract This … Read more about Measuring the Impact of Bicycles in Tanzania By Nikolai Räber
Medium scale latrine producer
This medium sized producer makes around 50 latrines in a month. He also sells other cement-based … Read more about Medium scale latrine producer
Safe Water Delivery in India: Is Micro Franchising the solution? By Katherine Eve Platzer
Micro franchising for the last mile delivery to the base of the pyramid in India: The case of … Read more about Safe Water Delivery in India: Is Micro Franchising the solution? By Katherine Eve Platzer
Motivation convenience
Even poor people are interested in investing in a latrine. It improves the convenience and also … Read more about Motivation convenience
One fly is deadlier than a 100 tigers – The sanitation marketing miracle By Urs Heierli
Total sanitation as a business and community action in Bangladesh and elsewhere by Urs Heierli and … Read more about One fly is deadlier than a 100 tigers – The sanitation marketing miracle By Urs Heierli
Marketing Safe Water in Guinea – business or NGO approach By Oezge Aydogan
A Case Study on Marketing Safe Water in Guinea to BOP by Oezge Aydogan Abstract Conventional … Read more about Marketing Safe Water in Guinea – business or NGO approach By Oezge Aydogan
Organising slum sanitation
Slum caretaker: Every family in this Dhaka slum pays 10 Takas per month to this caretaker. His job … Read more about Organising slum sanitation
Overcoming Poverty in Tippehalli
Drip irrigation and pomegranates in Tippehalli (India) The village of Tippehalli in the State of … Read more about Overcoming Poverty in Tippehalli
Overcoming the Thin Months in Coffee in Honduras By Fabiana Margadant
How diversification can generate stable and higher incomes in Marcala (Honduras) by Fabiana … Read more about Overcoming the Thin Months in Coffee in Honduras By Fabiana Margadant
Poverty Alleviation as a Business By Urs Heierli and Paul Polak
The market creation approach to development A study by Urs Heierli with support and contribution … Read more about Poverty Alleviation as a Business By Urs Heierli and Paul Polak
Poverty Alleviation as a Business – The Art of What Works
Why is it so that those cheap medicines or mosquito nets do not reach the children of the poorest … Read more about Poverty Alleviation as a Business – The Art of What Works
Poverty, equity and irrigation
Pedaling out of poverty An in-depth study by Prof. Tushaar Shah has revealed that the Treadle Pump … Read more about Poverty, equity and irrigation
Sanitation in West Bengal: Reaching Children with poems
Sanitation and hygiene education: It is important to involve children and educate them. Poems are a … Read more about Sanitation in West Bengal: Reaching Children with poems
Market penetration for safe drinking water in Rural India by Viola Zoller
Market penetration of safe water at the base of the pyramid (BoP) in India by Viola … Read more about Market penetration for safe drinking water in Rural India by Viola Zoller
Sanitary mart by Ram Krishna mission, West Bengal, India
Sanitary Marts are small production units run by women. These Sanitary Marts are not run by a … Read more about Sanitary mart by Ram Krishna mission, West Bengal, India
Sanitation in schools – West Bengal
Schools play a key role. Headmasters and teachers are spreading the message. Many slogans have been … Read more about Sanitation in schools – West Bengal
Sanitation needs in a slum
Urban sanitation issues in slums: It may be technically more difficult to provide sanitation … Read more about Sanitation needs in a slum
Sanitation production as an NGO activity: Latrine production
In West Bengal, latrine production centres are run by NGOs. They are not very profitable – in fact, … Read more about Sanitation production as an NGO activity: Latrine production
Searchers and better aid delivery systems
Which aid delivery system is more effective? Development and markets are often considered to be … Read more about Searchers and better aid delivery systems
Sharon Stone’s flop: how good ideas could do harm
Children are dying today! When Sharon Stone, an actress, attended the World Economic Forum (WEF) in … Read more about Sharon Stone’s flop: how good ideas could do harm
Should Malaria bednets be sold, or given free? By Urs Heierli and Christian Lengeler
How the private sector can contribute to malaria control by Urs Heierli and Christian … Read more about Should Malaria bednets be sold, or given free? By Urs Heierli and Christian Lengeler
Small latrine producer in a village
Small producer: In almost every village there is a highly motivated workshop owner, eager to sell … Read more about Small latrine producer in a village
Socio-Economic Impact of Water Harvesting in Brazil By Simon Locher
Assessing new investment opportunites for farmers of the BOP by Simon Locher Abstract Rural poor … Read more about Socio-Economic Impact of Water Harvesting in Brazil By Simon Locher
Spirulina Candies: A Business Approach to Combat Malnutrition By Selina Haeny
Marketing Lessons from the Base of the Pyramid by Selina Haeny Abstract It is a silent, insidious … Read more about Spirulina Candies: A Business Approach to Combat Malnutrition By Selina Haeny
Supermarkets, small farmers and irrigation
The paramount impact of supermarketisation In general, the market share for fresh agricultural … Read more about Supermarkets, small farmers and irrigation
Sustainability of Safe Water Supply Chains in Nepal By Raphael Graser
by Raphael Graser Abstract Water is a basic need for life, human right and public good. … Read more about Sustainability of Safe Water Supply Chains in Nepal By Raphael Graser
Sustainable Approaches to Combat Malnutrition By Urs Heierli and Denis von der Weid
Small Scale Production and Marketing of Spirulina by Urs Heierli with support and contribution from … Read more about Sustainable Approaches to Combat Malnutrition By Urs Heierli and Denis von der Weid
Sustainable Business Approaches to Combat Malnutrition By Tobias Stahel
A Comarative Study of Danone-Grameen Bank's popular yoghurt in Bangladesh with Antenna Foundation's … Read more about Sustainable Business Approaches to Combat Malnutrition By Tobias Stahel
Sustainable Cotton Farming
The Impact of Organic Cotton Agriculture on the Wellbeing of bioRe Farmers in Rural Tanzania by … Read more about Sustainable Cotton Farming
Tanzania: Marketing Solar Lights to the Base of the Pyramid By Simon Moser
A Case Study on Tanzania: The Challenge of Rural Distribution and Affordability by Simon … Read more about Tanzania: Marketing Solar Lights to the Base of the Pyramid By Simon Moser
Tanzania’s successful malaria bednets programme
The NATNETS programme in Tanzania Approximately 100,000 deaths are attributed to malaria yearly in … Read more about Tanzania’s successful malaria bednets programme
Testing the water quality of a filter
This clip shows how to test the water with a simple HACH test. It shows whether the water is … Read more about Testing the water quality of a filter
The art of what works
Why Ray Kroc became a billionaire and Napoleon lost at Waterloo? The art of what works: a plea for … Read more about The art of what works
The most energy efficient brick kiln
Energy efficiency of different kilns The energy consumption varies significantly between different … Read more about The most energy efficient brick kiln
The origin of the Ceramic Water Purifier (CWP)
A ceramic water purifier lined with colloidal silver was developed in Nicaragua by Potters for … Read more about The origin of the Ceramic Water Purifier (CWP)
The Thin Months: Hunger in the Coffeelands in Nicaragua By Anne-Laurence Zingg
How Smallholder Farmers in Nicaragua Can Generate more Regular Income Streams Through … Read more about The Thin Months: Hunger in the Coffeelands in Nicaragua By Anne-Laurence Zingg
TV before latrine
IDE – International Development Enterprises has successfully marketed latrines in Vietnam. This clip … Read more about TV before latrine
Une mouche est plus funeste qu’une centaine de tigres
L’assainissement total comme un métier profitable et une action communautaire au Bangladesh et … Read more about Une mouche est plus funeste qu’une centaine de tigres
What to do if a filter is broken?
Sometimes, filters can break, as all goods made from clay will do. Two problem arise: 1) there is … Read more about What to do if a filter is broken?
When I have money…I will make my latrine beautiful
When I have money, I may build a supersculpture. Latrine owner: This man is proud to have a cheap … Read more about When I have money…I will make my latrine beautiful
Why do women want a latrine?
Women are most interested in having a latrine. Health aspects are important for them, once they are … Read more about Why do women want a latrine?
Woman and total sanitation in West Bengal
Women are the key to Total Sanitation. While women are most interested in health effects, they are … Read more about Woman and total sanitation in West Bengal
Sanitation: Women want privacy and comfort
The real reasons for latrine adoption are more subtle: privacy comfort safety This … Read more about Sanitation: Women want privacy and comfort
Yunus versus Polak: Income poverty
Income generation or marketing to the poor? "Yoghurt or cucumber" is the title of a recent book … Read more about Yunus versus Polak: Income poverty
Zambia: Marketing Solar Lights to the Base of the Pyramid By Bettina Naef
A Case Study on Zambia: The Challenge of Rural Distribution and Affordability by Bettina … Read more about Zambia: Marketing Solar Lights to the Base of the Pyramid By Bettina Naef