Community: The involvement of local government and village committees is crucial to achieving a scale-up beyond the reach of small NGOs. Women members of the village committee express their views on sanitation.
Children: The best carriers of hygiene messages are children. They can benefit themselves from hygienic practices and also influence their parents. Songs and poems are the most effective way to spread messages.
An important reason to buy a latrine is prestige. The fact is that most Bangladeshis working abroad have a dream to have a ‘pacca’ house with a latrine. This dream is an inspiration. Most customers need to pay cash for latrines, but the remittences from the middle East help to finance the dream of a nice latrine
The real reasons for latrine adoption are more subtle:
• privacy
• comfort
• safety
This girl would not marry a boy whose family does not have a latrine.
Women are the group that benefits most from latrines. They are also the driving force for Total Sanitation and can influence the entire village. The families can save considerable amounts of doctor‘s fees through sanitation. This lady is member of the WATSAN committee in her village.
Women are most interested in having a latrine. Health aspects are important for them, once they are aware that diarrhoea can be avoided by using latrines. The women in this film do even know how much they save on health expenses.
When I have money, I may build a supersculptue
Latrine owner: This man is proud to have a cheap latrine – and his family is pressuring him to invest in a better super-structure. He will do this once he has the money to spare.
Small producer: In almost every village there is a highly motivated workshop owner, eager to sell latrines and other cement-based products. Some produce latrines as a second job, next to farming. This man produces 20 to 25 latrines per month.
In West Bengal, latrine production centres are run by NGOs. They are not very profitable – in fact, just breaking even. For the NGOs it is more important that they create employment.
This blog is meant to discuss on-going experiences and results of practical work and research on marketing useful products, technologies and services to the base of the pyramid. The aim of these products and services is not just selling to the poor but providing them with products that are highly relevant to alleviate or reduce poverty. The topics and areas are safe water, malnutrition, sanitation, micro-irrigation, food security, efficient use of water in agriculture and sustainable production of cotton and bricks and building materials. Learn about the author