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Poverty Alleviation as a Business

Poverty Alleviation as a Business

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BOP Marketing

Africa, Master Theses

Affordable Irrigation Technology for Smallholders in Northern Ghana By Annemarie Lagger

An Example of Marketing to the Base of the Pyramid (BOP, Version 2) by Annemarie … Read more about Affordable Irrigation Technology for Smallholders in Northern Ghana By Annemarie Lagger

Topics: BOP Marketing, Market Creation, Micro Irrigation

All categories, Master Theses, South America

Adapting the Business Model to the needs of customer segments in Colombia by Joel Varonier

 The Case of a Solar Water Pump Latin American markets have been subject to growing interest to … Read more about Adapting the Business Model to the needs of customer segments in Colombia by Joel Varonier

Topics: Agriculture, BOP Marketing, Colombia, Energy, Market Creation, Micro Irrigation, solar pumps

Master Theses

Solar lighting for the Base of the Pyramid By Dina Meli

Solar Off-Grid Lightning and Charging Solutions for the Base of the Pyramid by Dina … Read more about Solar lighting for the Base of the Pyramid By Dina Meli

Topics: BOP Marketing, Energy

Central America, Master Theses

Characterizing Poor Smallholder Farmers in Nicaragua By Nathalie Hallensleben

A study on the factors influencing the success or failure of micro-Irrigation users by Nathalie … Read more about Characterizing Poor Smallholder Farmers in Nicaragua By Nathalie Hallensleben

Topics: BOP Marketing, Micro Irrigation

Central America, Master Theses

Marketing low cost drip irrigation systems in Central America By Nadja Schaefli

A Research Project to Define a Maketing Plan for the Introduction of Low Cost Drip Irrigation … Read more about Marketing low cost drip irrigation systems in Central America By Nadja Schaefli

Topics: BOP Marketing, Micro Irrigation, Social Enterprise

Asia, Master Theses

Community perceptions of water-purification methods in Nepal By Emmanuelle Ravat

by Emmanuelle Ravat-Francoise Abstract Environmental Camps for Conservation Awareness … Read more about Community perceptions of water-purification methods in Nepal By Emmanuelle Ravat

Topics: BOP Marketing, Safe Water, Social Marketing

Asia, India, Master Theses

Delivering Safe Water to the BOP in India – The art of not losing money By Markus Wellstein

Despite the fact that many firms have failed to successfully conduct business in Bottom of the … Read more about Delivering Safe Water to the BOP in India – The art of not losing money By Markus Wellstein

Topics: BOP Marketing, Safe Water, Social Enterprise

Asia, Books, Central America

Enfocando en la creación de mercados Por Urs Heierli

Como una ruta para el crecimiento de base amplia Un estudio realizado por Urs Heierli con el apoyo … Read more about Enfocando en la creación de mercados Por Urs Heierli

Topics: BOP Marketing, Market Approaches

Entering the market with Solar Pumps at the Base of the Pyramid by Michael Sinniger

Central America, Master Theses

Entering the market with Solar Pumps at the Base of the Pyramid by Michael Sinniger

A case study of Nicaragua According to the latest data on global poverty, 767 million people have … Read more about Entering the market with Solar Pumps at the Base of the Pyramid by Michael Sinniger

Topics: Agriculture, BOP Marketing, Energy, Market Approaches, Market Creation, Micro Irrigation, Social Enterprise, solar pumps, Supply Chain, Value Chain

Asia, Master Theses

Going to Scale with Safe Water – Hydrologic Social Enterprise Cambodia By Soraya Kohler

Analyzing the Business Model of Hydrologic Social Enterprise in Cambodia by Soraya … Read more about Going to Scale with Safe Water – Hydrologic Social Enterprise Cambodia By Soraya Kohler

Topics: BOP Marketing, Safe Water, Social Enterprise

India, Master Theses

Marketing Safe Water to the Base of the Pyramid in Rural India By Amanda Ammann

A Case Study on Social Marketing, Awarness Cretion for Safe Water and Behabiour Change in India By … Read more about Marketing Safe Water to the Base of the Pyramid in Rural India By Amanda Ammann

Topics: BOP Marketing, Safe Water, Social Marketing

Asia, Master Theses

Carbon Finance for Safe Water Systems in Cambodia By Deborah Buschor

A case study on the role of carbon finance and social marketing in the case of Hydrologic, … Read more about Carbon Finance for Safe Water Systems in Cambodia By Deborah Buschor

Topics: BOP Marketing, Safe Water, Social Enterprise

India, Master Theses

India: Marketing Solar Lights to the Base of the Pyramid By Thomas Tenchio

A Case Study on India: The Challenge of Rural Distribution and Affordability by Thomas … Read more about India: Marketing Solar Lights to the Base of the Pyramid By Thomas Tenchio

Topics: BOP Marketing, Energy, Social Enterprise

Asia, Master Theses

Solar pumping innovation and human-centered design By Karin Imoberdorf

The Example of a Micro Solar Pump in Bangladesh by Karin Imoberdorf Abstract This master study is … Read more about Solar pumping innovation and human-centered design By Karin Imoberdorf

Topics: BOP Marketing, Energy, Social Enterprise

Central America, Master Theses

Micro-irrigation and financial needs of smallholders in Nicaragua By Isabelle Stauffer

A Field Study to Assess the Needs of BOP Farmers in terms of Microfinancing by Isabelle … Read more about Micro-irrigation and financial needs of smallholders in Nicaragua By Isabelle Stauffer

Topics: BOP Marketing, Micro Irrigation, Social Enterprise

Asia, Master Theses

Market Creation for Drip Irrigation in Kyrgyzstan By Markus Brauchli

A South-South Transfer from India to Kyrgyzstan by Markus Brauchli Abstract Presently worldwide … Read more about Market Creation for Drip Irrigation in Kyrgyzstan By Markus Brauchli

Topics: BOP Marketing, Market Creation, Micro Irrigation

Africa, Master Theses

Marketing Drip Irrigation to the BOP in Burkina Faso By Alexander Krizan

The Case of iDE in Burkina Faso by Alexander Krizan Abstract Over a billion people have to … Read more about Marketing Drip Irrigation to the BOP in Burkina Faso By Alexander Krizan

Topics: BOP Marketing, Market Creation, Micro Irrigation

Asia, Books, Central America

Marketing safe water systems by Urs Heierli

Why it is so hard to get safe water to the poor and so profitable to sell it to the rich by Urs … Read more about Marketing safe water systems by Urs Heierli

Topics: BOP Marketing, Safe Water, Social Marketing

Asia, Master Theses

Marketing Safe Water to the Base of the Pyramid in Nepal By Lilian Lehmann

A Case Study on a Social Enterprise Approach in Nepal By Lilian Lehmann Abstract Access to safe … Read more about Marketing Safe Water to the Base of the Pyramid in Nepal By Lilian Lehmann

Topics: BOP Marketing, Safe Water, Social Marketing

Africa, Master Theses

Marketing safe water – lessons for scaling up a social enterprise in Guinea By Alain Bühlmann

by Alain Bühlmann Abstract Market based approaches to safe water development are a promising tool … Read more about Marketing safe water – lessons for scaling up a social enterprise in Guinea By Alain Bühlmann

Topics: BOP Marketing, Safe Water, Social Enterprise

Master Theses, South America

Marketing Sanitation to the BOP in Peru By Christian Vousvouras

A Case Study on Sanitation in Peru by Christian Vousvouras Abstract Can you imagine leaving your … Read more about Marketing Sanitation to the BOP in Peru By Christian Vousvouras

Topics: BOP Marketing, Sanitation, Social Marketing

Africa, Master Theses

Marketing Solar Lights in Cameroon By Joel Jeanloz

The majority of the Cameroonians living in rural areas rely on outdated lighting technologies such … Read more about Marketing Solar Lights in Cameroon By Joel Jeanloz

Topics: BOP Marketing, Energy, Social Enterprise

India, Master Theses

Safe Water Delivery in India: Is Micro Franchising the solution? By Katherine Eve Platzer

Micro franchising for the last mile delivery to the base of the pyramid in India: The case of … Read more about Safe Water Delivery in India: Is Micro Franchising the solution? By Katherine Eve Platzer

Topics: BOP Marketing, Safe Water, Social Enterprise

Africa, Master Theses

Marketing Safe Water in Guinea – business or NGO approach By Oezge Aydogan

A Case Study on Marketing Safe Water in Guinea to BOP by Oezge Aydogan Abstract Conventional … Read more about Marketing Safe Water in Guinea – business or NGO approach By Oezge Aydogan

Topics: BOP Marketing, Safe Water, Social Enterprise

Central America, Master Theses

Overcoming the Thin Months in Coffee in Honduras By Fabiana Margadant

How diversification can generate stable and higher incomes in Marcala (Honduras) by Fabiana … Read more about Overcoming the Thin Months in Coffee in Honduras By Fabiana Margadant

Topics: BOP Marketing, Micro Irrigation, Value Chain

Asia, Books, Central America

Poverty Alleviation as a Business By Urs Heierli and Paul Polak

The market creation approach to development A study by Urs Heierli with support and contribution … Read more about Poverty Alleviation as a Business By Urs Heierli and Paul Polak

Topics: BOP Marketing, Market Approaches

India, Master Theses

Market penetration for safe drinking water in Rural India by Viola Zoller

Market penetration of safe water at the base of the pyramid (BoP) in India by Viola … Read more about Market penetration for safe drinking water in Rural India by Viola Zoller

Topics: BOP Marketing, Safe Water, Social Marketing

 Scaling-up Safe Water in Guinea by Sascha Kissling

Africa, All categories, Master Theses

 Scaling-up Safe Water in Guinea by Sascha Kissling

Hurdles and Opportunities The focus of this thesis is scaling challenges for social businesses. In … Read more about  Scaling-up Safe Water in Guinea by Sascha Kissling

Topics: BOP Marketing, Guinea, Market Approaches, Safe Water, Social Enterprise, Social Marketing, Supply Chain

Master Theses, South America

Socio-Economic Impact of Water Harvesting in Brazil By Simon Locher

Assessing new investment opportunites for farmers of the BOP by Simon Locher Abstract Rural poor … Read more about Socio-Economic Impact of Water Harvesting in Brazil By Simon Locher

Topics: BOP Marketing, Micro Irrigation, Value Chain

India, Master Theses

Spirulina Candies: A Business Approach to Combat Malnutrition By Selina Haeny

Marketing Lessons from the Base of the Pyramid by Selina Haeny Abstract It is a silent, insidious … Read more about Spirulina Candies: A Business Approach to Combat Malnutrition By Selina Haeny

Topics: BOP Marketing, Malnutrition, Social Marketing

Asia, Master Theses

Sustainability of Safe Water Supply Chains in Nepal By Raphael Graser

by Raphael Graser Abstract Water is a basic need for life, human right and public good. … Read more about Sustainability of Safe Water Supply Chains in Nepal By Raphael Graser

Topics: BOP Marketing, Safe Water, Social Enterprise

Books, India

Sustainable Approaches to Combat Malnutrition By Urs Heierli and Denis von der Weid

Small Scale Production and Marketing of Spirulina by Urs Heierli with support and contribution from … Read more about Sustainable Approaches to Combat Malnutrition By Urs Heierli and Denis von der Weid

Topics: BOP Marketing, Malnutrition, Social Marketing

India, Master Theses

Sustainable Business Approaches to Combat Malnutrition By Tobias Stahel

A Comarative Study of Danone-Grameen Bank's popular yoghurt in Bangladesh with Antenna Foundation's … Read more about Sustainable Business Approaches to Combat Malnutrition By Tobias Stahel

Topics: BOP Marketing, Malnutrition, Social Marketing

Africa, Master Theses

Tanzania: Marketing Solar Lights to the Base of the Pyramid By Simon Moser

A Case Study on Tanzania: The Challenge of Rural Distribution and Affordability by Simon … Read more about Tanzania: Marketing Solar Lights to the Base of the Pyramid By Simon Moser

Topics: BOP Marketing, Energy, Social Enterprise

Central America, Master Theses

The Thin Months: Hunger in the Coffeelands in Nicaragua By Anne-Laurence Zingg

How Smallholder Farmers in Nicaragua Can Generate more Regular Income Streams Through … Read more about The Thin Months: Hunger in the Coffeelands in Nicaragua By Anne-Laurence Zingg

Topics: BOP Marketing, Micro Irrigation, Value Chain

Africa, Master Theses

Zambia: Marketing Solar Lights to the Base of the Pyramid By Bettina Naef

A Case Study on Zambia: The Challenge of Rural Distribution and Affordability by Bettina … Read more about Zambia: Marketing Solar Lights to the Base of the Pyramid By Bettina Naef

Topics: BOP Marketing, Energy, Social Enterprise

© 2025 Urs Heierli and SDC, Swiss Agency for Development and Cooperation. All Rights Reserved.
Urs Heierli, msd consulting, Berne, Switzerland